Saving the best til last of our several updates today – we now have our first look at Isabel as Pauline in Electric Slide! Isabel’s involvement in this film was first reported on last October, and she has been filming the movie in Los Angeles in the time since then. The first still from the film has recenty been posted online, to accompany a Variety article about the potential sale of the film at the European Film Market currently being held in Berlin. It’s a long, long article with only a short mention of the film, talking about how the film may get an initial release on Video On Demand in the US. I’ve posted the excerpt relevant to Electric Slide below, and you can read the whole thing at the source linked beneath that. The still itself shows a hurried Pauline in a pretty red and black dress, being dragged along by Jim Sturgess’s character Eddie Dodson. Read back through our News Archive for the film to find out more about the story.
Are you excited for Electric Slide?
Steaming brings boost to Berlin
Digital distribution and compressed windows may not seem like the sexiest topics, but these two phenomena have bolstered an indie film world undercut by the crash of the DVD market. And whether it’s pre-theatrical VOD, day-and-date multiplatform distribution or ancillary windows far briefer than the customary three-month, compressed window releasing has become common enough — and sometimes profitable enough — to begin influencing how films are financed.
Though it’s rarely the first choice of filmmakers or financiers, those headed to the European Film Market in Berlin and other indies are beginning to factor in the possibility of day-and-date rollouts while assembling feature budgets, as the expected range of minimum guarantees grows clearer and the floor for what VOD distribs will pay rises after several lean years.
“My fallback position — if it doesn’t turn out to be a big theatrical deal — is the day-date release. When you’re going to the market, you know how many distributors are interested in the kind of movies you are making, and about half of them are into it, including IFC, Magnolia, Roadside and Radius-TWC,” says “Margin Call” exec prod and film seller Cassian Elwes, who can count on those distribs for minimum guarantees that typically range from $500,000 to $2 million, depending on a feature’s star power. “I’m certainly considering it when doing estimates of what I’m going to sell the picture for in the U.S.”
Although they don’t make day-and-date releasing a goal when packaging their films, frequent collaborators Elwes and D’Amico factor the chance of a digital bow into their financing models. “We can say, ‘This film may end up going the VOD route, because the subject matter or cast might not make it in terms of a wide-release film,’ ” D’Amico says.
He discusses it as a “plan B” scenario with such outfits as Dreambridge Films and Media House Capital when they finance lower-budget films, or others that may work better overseas than domestically. One such project is the Media House-backed crime drama “Electric Slide,” starring Jim Sturgess, Chloe Sevigny and Isabel Lucas.
“It was something the bank and the financiers looked at in terms of assessing the U.S. value,” D’Amico recalls. “We have substantial theatrical hopes for it, but they said,’Look, if it ends up not being theatrical, we still believe in the strong VOD value of the story.’ ”