As reported previously, Isabel is the new face of Australian jewellry brand Linneys 2014 ‘Cote D’Azur’ campaign. The campaign was launched in late November, and we now have lots of photos from it! Added to the Gallery are the photoshoot pictures, a behind the scenes shot, screencaps of Isabel from the official Linneys website, and captures from the campaign catalogue. Isabel looks so glamourous and confident!
Australian actress Isabel Lucas has been selected as ambassador for the new range, which will officially launch on Wednesday 27 November at an invitation-only event in Sydney.
Linney said Lucas had a natural beauty and elegance that perfectly suited the Cote d’Azur collection.
“Isabel is a well known Australian talent, especially with a younger demographic, so as well as being a beautiful model for the new collection she will also hopefully bring new clients to the Linneys brand as it continues to grow,” he explained.
In addition to the main collection, Lucas and the jewellery retailer have collaborated to create a piece that will be auctioned to raise funds for the World Wildlife Fund. The pendant features 18-carat rose gold, an Australian South Sea pearl and diamonds valued at more than $3,000.
This is not the first time Linneys has worked with a celebrity in order to promote its collections. The 2013 Gardens of Eden range was fronted by Belgian Victoria’s Secret model Jessica Van Der Steen and it has also used Australian personalities such as Jessica Marais, Melissa George, Jason Dundas and Ernie Dingo in its marketing.
Commenting on the importance of brand ambassadors, Linney said, “Ambassadors have provided our brand with an incredible platform from which we can launch our new collections and present them to the market on a more personal level.”